Course Description

Effective communication and public relations are essential for building trust, maintaining positive stakeholder relationships, and enhancing the reputation and image of public sector organisations. Public officers are required to communicate clearly, professionally, and strategically with colleagues, citizens, media representatives, and external partners. This programme provides participants with the knowledge and practical skills required to improve workplace communication, strengthen stakeholder engagement, manage communication challenges, and promote a positive organisational image.

Course Objectives

The objectives of the course are to enable participants to:

  • • understand the principles and importance of effective communication and public relations..
  • • develop professional communication skills for internal and external interactions.
  • • develop professional communication skills for internal and external interactions..
  • • apply appropriate communication techniques when engaging with different stakeholders./li>
  • • enhance verbal, written, and interpersonal communication skills.
  • • manage communication challenges and difficult situations professionally.
  • • promote a positive image of their organisation through effective communication practices.
  • • appreciate the importance of transparency, responsiveness, and trust in public sector communication.

 

Learning Outcomes

Upon successful completion of the programme, participants will be able to:

  • • explain the role of communication and public relations in organisational effectiveness.
  • • apply effective communication techniques in workplace situations.
  • • communicate confidently and professionally with different audiences.
  • • build and maintain positive relationships with stakeholders.
  • • handle complaints and sensitive communication situations effectively.
  • • recognise the importance of consistency and professionalism in organisational messaging.
  • • contribute towards improved public perception and enhanced service delivery.

Topics covered:
  • • Fundamentals of Communication
  • • Effective Workplace Communication
  • • Introduction to Public Relations
  • • Stakeholder Communication
  • • Managing Difficult Communication Situations
  • • Building a Positive Organisational Image

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