Course Description

Effective media management is essential for organisations to build a positive public image, communicate effectively with stakeholders, and manage information in a rapidly changing media environment. This programme equips participants with the knowledge and skills required to engage with the media professionally, handle media interactions, and support effective organisational communication.

Course Objectives

The objectives of the course are to enable participants to:

  • • understand the role and importance of media management in organisations.
  • • develop effective strategies for managing media relations.
  • • communicate key messages clearly and professionally.
  • • enhance skills in handling media interviews and enquiries.
  • • understand the principles of crisis communication and reputation management.

 

Learning Outcomes

By the end of this course, participants will be able to:

  • • explain the fundamentals of media management and media relations.
  • • prepare effective communication messages for media engagement.
  • • handle media interviews and press interactions confidently.
  • • apply appropriate techniques for managing challenging media situations.
  • • support organisational reputation and public communication efforts.

Topics covered:
  • • Introduction to Media Management
  • • Role and Importance of Media Relations
  • • Understanding the Media Landscape
  • • Developing Key Messages and Communication Strategies
  • • Writing Media Releases and Briefing Notes
  • • Preparing for Media Interviews
  • • Interview Techniques and Presentation Skills
  • • Managing Media Enquiries
  • • Social Media and Digital Communication
  • • Crisis Communication and Reputation Management

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